The Beginning of JUBOKEN Enterprise
Juboken was established by Dr. Justino R. Arboleda in 1994 and since then has been one of the main pioneers and innovators of the Philippine Coconut Coir Industry. Juboken Enterprises – derived from the names of his wife, Julie, Dr. Bo and their son, Ken – which incidentally, according to Dr. Bo, is also a Japanese word meaning “important adventure.” Dr. Arboleda’s, or ‘Bo’s has spent a major portion of his professional life is in the academic community. He rose from the ranks to become Dean of the Bicol University College of Agriculture (BUCA) from ’87-’94. During this time, he headed several projects supported by local and international agencies. Later he transformed himself into an entrepreneur to prove that technologies developed in the University can be viable business ventures and are, therefore, bankable. Thus, he filed a leave of absence to organize a pilot coconut fiber factory. Its main product is a biodegradable geo-textile, a mat made from coconut husk fiber that is used as anti-soil erosion material.
Juboken wholly owns Coco Technologies Corporation was formed in 1999, which is based in Manila. Under the brand name of Cocogreen®, Coco Tech developed a whole range of these coir and peat based products. Already Cocogreen® products are being delivered to Japan, Europe and the US and to the growing market of local buyers as well.
Juboken is focused mainly on production, whereas CocoTech is focused on execution of various bio-engineering projects and marketing (both retail and export), notwithstanding the fact that Juboken does sell locally in the Bicol region occasionally.
The backbone of the company’s success is the group of people working in the company, including the hundreds of households supporting its activities.
Corporate Mission Statement
To contribute to the immediate rehabilitation of degraded lands and address the growing global problem of environmental degradation while, at the same time, provide livelihood opportunities to low-income families in Philippines.Dr. Justino R. Arboleda
[Adm-05] Training on bio-engineering technology for construction, planning and design engineers from the Regional and District Engineering Offices of the Department of Public Works and Highways is on-going at the Central Office in support of the government’s effort to promote green engineering and minimize the effects of climate change and at the same time it will be cheaper using traditional concrete.Benigno Aquino III, President of the Philippines